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Womens Car Insurance Article |
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Sassy women looking at women's car insurance
Thu, 15 Sep 2005
British women are taking control of their finances and becoming more likely to shop around for the best deals on financial products than men, according to a new survey.
Research carried out by the One account found that there is a new kind of female consumer, dubbed the Sassy (Smart, Ambitious, Self-Sufficient, and Young).
According to the study, 43 per cent of women feel confident about their personal finances, compared with just 37 per cent of men.
In addition, it revealed that women look for the best deals more often than men.
Paul Lloyd, of the One account, said: "Whereas many men might ignore areas of their finances as they climb the corporate ladder, the Sassy is keener than ever to make the most of her money.
"Just because she can afford the finer things in life doesn't mean she wants to spend over the odds when she doesn't have to."
The survey found that 45 per cent of women frequently shop around for good deals on insurance, and 38 per cent often check online "best-buy" polls.
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