 |
Womens Car Insurance Article |
 |
|
Romantic calculations should be channelled into women's car insurance
Thu, 28 Jul 2005
Insurers may be able to use new research to appeal to potential female customers.
Mathematicians at University College London (UCL) have devised a model that aims to understand how a woman assesses if they are loved.
The study, based on the laws of probability, concludes that women are more impressed with expensive experiences rather than expensive items.
"Gift-giving by males is a feature of human courtship and mating systems in a number of species," said Dr Peter Sozou.
"Guys are less likely to offer expensive gifts to females they don't have a long-term interest in."
However, females are often more impressed if their date decides to treat them to an expensive night out rather than staying in and giving them a gift.
Robert Seymour, from UCL's department of mathematics added: "Our analysis shows that there is evolutionary logic in men 'burning money' to impress the girl."
How insurers will convince female motorists that their policy will prove more "loving" over the year is unclear but it is likely that one-off introductory gifts purchased alongside car cover will not appeal to women.
 © Adfero Ltd
|
|
| << Back |
|
Contact |
Sitemap |
Insurance glossary
Endsleigh Insurance Services Limited are authorised and regulated by the Financial Services Authority.
Click for a quote and you will enter the Endsleigh website and their specially designed quote engines.
