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Womens Car Insurance Article |
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Online car insurance customers happier
Thu, 19 Aug 04
People who buy their car insurance online tend to be happier with their policies, according to a new study.
Researchers in the US found that while only seven per cent of drivers bought or renewed their car insurance on the web, those that did had a much higher satisfaction level.
"The Web represents a highly efficient communication channel," said Jeremy Bowler of JD Power and Associates, the company that conducted the research.
"It's surprising that very few carriers appear to be successfully promoting its use for servicing customers."
The study also finds that younger car insurance buyers are fuelling the expansion of internet insurance shopping.
Forty-two per cent of shoppers under 30 used the internet to shop for auto insurance, compared to 29 percent of all shoppers.
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