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Female car insurance quotations could be received by text

Female motorists could receive insurance quotations by text messages as the industry continues to use new technology to increase sales.

Insurers such as Tesco Personal Finance are planning to offer potential customers the opportunity to receive car insurance quotes via SMS texts.

Last year, Parker's launched a text service which allowed customers to receive car valuations on their mobile phone, simply by sending a text message with the registration number and mileage of a car they are considering buying.

Online marketing agency Harvest Digital believes that the new services could help insurers target specific customers as well as increasing the ability to appeal to more consumers.

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