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Better customer service when taking out women's car insurance
Thu, 06 Oct 2005

The Office of Fair Trading (OFT) is hoping that a new initiative will encourage better customer service standards for women purchasing car insurance.

The new Consumer Codes Approval Scheme logo will enable consumers to identify insurers who are committed to providing high standards of customer care and support.

The logo ensures that the company has satisfied the OFT that it will provide not only good customer service by also be able to provide clear information about policies as well offering as a clear complaints procedure if something does go wrong.

"Consumers want to know that they are buying from fair-dealing businesses. The OFT approved code logo will give them that confidence and become a widely-recognised brand as more code sponsors sign up to its rigorous standards of customer service," said Penny Boys, OFT executive director.

The scheme is likely to be welcomed by the majority of consumers, after recent research showed that around 75 per cent of people would like a logo than would enable them to choose a company that values its customers.


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